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Update: 27.10.2020

Program Qualification Level

Medical Promotion and Marketing program (short level in Bologna Process Higher Education Qualifications Framework, fifth level in TYYÇ) is a vocational education-oriented associate degree program. It is especially designed to meet the needs of the business world at the relevant field and level and to provide its graduates with basic knowledge and practical application competencies for employment in this field.

In this context, our university started education in the 2019-2020 academic year with the aim of training qualified medical representatives and medical sales representatives with sufficient knowledge and equipment.

Objectives of the Program

The main purpose of the Medical Promotion and Marketing Program is to train sales people and customer representatives for the pharmaceutical and medical sector.

Educational Type of Program

Full Time

Educational Language of Program

Turkish

Qualification Awarded

The graduates of the program are given the Associate Degree diploma and the title of "Professional Staff" by the decision of the Executive Board of YÖK.

Length and Process of the Program

The program consists of 4 semesters (2 years). Students must take a total of 120 ECTS courses and complete their summer internship in accordance with the Vocational School Internship Directive.

Application to the Program, Registrations and Admission by Transfer

Entry requirements for this program are determined by OSYM in accordance with the relevant legislation of the Higher Education Institution. Students are also accepted to this program by transfer.

Job and Academic Career Opportunities for Graduates

Graduates of the program can be employed with the title of "medical representative", "medical sales representative" in medical companies that produce and market drugs and all kinds of medical products, pharmaceutical warehouses, and other health institutions.

In addition, according to the 2019 DGS Guide updated on 26.08.2019, graduates of the Medical Promotion and Marketing program can transfer to the following undergraduate programs.

-Public Relations

-Public Relations and Advertising

-Public Relations and Publicity

-Marketing

-International Business and Trade

-International Trade, International Trade and Finance

-International Trade and Business

-International Trade and Logistics

-International Trade and Logistics Management

1. Semester
Course Code Course Name Course Types and Hours Course Credits
Theoritical Practical Laboratory Loc.Credit ECTS
AIIT 00 000 01 0
Ataturk's Principles and History Of Turkish Revolution I
2 - - 2 2
TANF 04 026 00 0
Basic Anatomy and Physiology
2 - - 2 3
INGL 00 005 01 0
English I
2 - - 2 2
GEIS 04 026 00 0
General Business
3 - - 3 5
GFAR 04 026 00 0
General Pharmacology
2 - - 2 3
IKGR 04 026 00 0
Introduction To Economics
2 - - 2 3
TTER 04 026 00 1
Medical Terminology
2 - - 2 3
KGIB 04 026 00 0
Personal Development and Communication Skills
2 1 - 2 3
TRDL 00 004 01 0
Turkish Language I
2 - - 2 2
SECD 04 026 01 0 ELECTIVE COURSE I 2 - - 2 ---
SECD 04 026 02 1 ELECTIVE COURSE II 2 - - 2 ---
Total 23 26

2. Semester
Course Code Course Name Course Types and Hours Course Credits
Theoritical Practical Laboratory Loc.Credit ECTS
AIIT 00 001 02 0
Ataturk's Principles and History Of Turkish Revolution II
2 - - 2 2
THPH 04 026 00 1
Basic Law and Marketing Law
2 - - 2 4
TPSK 04 026 00 0
Basic Psychology
2 - - 2 3
BIOI 04 026 00 0
Biostatistics
2 - - 2 4
INGL 00 005 02 0
English II
2 - - 2 2
GUKD 04 026 00 1
Rhetoric and Diction
2 - - 2 2
TRDL 00 004 02 0
Turkish Language II
2 - - 2 2
SECD 04 026 05 0 ELECTIVE COURSE V 2 - - 2 ---
SECD 04 026 03 1 ELECTIVE COURSE III 2 - - 2 ---
SECD 04 026 04 0 ELECTIVE COURSE IV 2 - - 2 ---
SECD 04 026 06 0 ELECTIVE COURSE VI 2 - - 2 ---
Total 22 19

3. Semester
Course Code Course Name Course Types and Hours Course Credits
Theoritical Practical Laboratory Loc.Credit ECTS
THAB 04 026 00 0
Basic Disease Knowledge
2 - - 2 3
TDHD 04 026 00 1
Consumer Behaviors and Patient Experience
2 - - 2 4
SHUK 04 026 00 1
Health Law
2 - - 2 2
SKIK 04 026 00 0
Human Resources Management in Healthcare Institutions
2 - - 2 3
TBFR 04 026 01 0
Medical Pharmacology I
2 - - 2 5
YAZS 04 026 00 0
Summer Internship
- - - - 6
SECD 04 026 07 1 ELECTIVE COURSE VII 2 - - 2 ---
SECD 04 026 08 0 ELECTIVE COURSE VIII 2 - - 2 ---
Total 14 23

4. Semester
Course Code Course Name Course Types and Hours Course Credits
Theoritical Practical Laboratory Loc.Credit ECTS
BDPA 04 026 00 1
Integrated and Digital Marketing
2 - - 2 4
SAKP 04 026 00 1
Marketing in Health Institutions
2 - - 2 4
TBFR 04 026 02 0
Medical Pharmacology II
2 - - 2 5
SATT 04 026 00 1
Sales Techniques
2 - - 2 2
SECD 04 026 09 0 ELECTIVE COURSE IX 2 - - 2 ---
SECD 04 026 10 0 ELECTIVE COURSE X 2 - - 2 ---
SECD 04 026 11 0 ELECTIVE COURSE XI 2 - - 2 ---
SECD 04 026 12 0 ELECTIVE COURSE XII 2 - - 2 ---
Total 16 15

Total ECTS 83